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How to Comment With Your Personal Profile on Your Facebook Page

There are times when you want to comment on your Facebook page as yourself but usually as an admin the comment will show up with the page photo and name. This isn’t great when you want to start or create a conversation. (Of course this also depends on the settings you have selected for the page.) Here’s an example of two ways to comment on a page.

However you can swap between settings to make comments on a page both as a page and as yourself. Here’s a quick tutorial on how to comment with your personal profile on a Facebook page.

  1. Click on the ‘Edit Page’ option (top right corner).
  2. Click on the ‘Your Settings’ option (left column).
  3. Remove the check mark from the ‘Posting Preferences’ option.
  4. Click on the ‘Save Changes’ option.
  5. Return to the page by clicking on ‘View Page’.

After you have made your comment as yourself, follow the above steps again, only this time add a check mark to the ‘Posting Preferences’ option and Save Changes.

You can now create a conversation on your page – something like this :)

Special Note: Thank you to Tarunjeet of Nucleus India for asking me about this at the HEN India Social Media Strategy session. Hope you find this helpful Tarunjeet :)

December 5, 2011   No Comments

My Pick of the Week: Kolkata :)

I’ve been to Calcutta a few years ago and I loved the city even though mustard oil doesn’t suit my tummy 😀 Che’s first ever wedding video collage reminded me so much of the place. This one’s for you Calcutta :)

November 25, 2011   1 Comment

Why Small Businesses and Entrepreneurs Must Use Social Media

A couple of days back I received some Marketing Charts from HubSpot. Here are some stats I found very useful for small businesses and entrepreneurs to know. Keep in mind that most of these numbers are from U.S. web users but with the internet aren’t you selling/offering services to the world? :) (and India is headed here in the future so better start early!)

  • Social media site users spend an average of 5.4 hours a month engaged in networking sites.
  • 53.5 billion minutes per month spent on Facebook
  • The average Facebook user spent seven hours, 46 minutes on the site monthly
  • 734.2 million unique visitors to Facebook.com globally in June 2011, an increase of 33% from the previous year. Twitter.com comes second reaching 144.4 million visitors (up 56%). LinkedIn.com is fourth with more than 84 million visitors
  • Facebook, has an average monthly audience of more than 140 million vs its nearest competitor Blogger with 50 million. That means Facebook reaches 70% of active internet users.
  • From 9% of US market share of visits, Facebook has now reached about 65%. YouTube has gone from 9% to 20% and is steadily climbing. Twitter and LinkedIn seem to be staying constant at 2 to 3%.
  • Globally Europe leads in the average hours spent on social networking sites by 38.1%. N. America has 21.4% and Asia-Pacific has 16.5%.
  • According to the 2011 American Customer Satisfaction Index Facebook scores the lowest satisfaction score. Google on the other-hand was one of the highest scoring companies.
  • In just one week, Google+ went from ranking as 54th most visited site to 8th place.
  • Women make up majority of visitors to social networks, and people aged between 18-34 have the highest concentration of visitors among age groups.
  • Mobile users accessing social networks on the phone in the older generation (+55) have doubled since last year.
  • 41% of both video and search ad viewers have taken some type of action from an, while only 28% of social media ad viewers were inspired to act.
  • 63% of Facebook users what something in return when ‘Like’ing a page.
  • 80% of social network users prefer to connect to brands via Facebook.
  • 6 in 10 online shoppers say user-generated customer product reviews have a good impact on their buying behavior
  • An average of 29%, that’s 3 of 10 consumers seek buying advice.

That’s a lot of numbers but it’s clear that for now Facebook cannot be ignored. Customers are talking and connecting on Facebook and companies need to be there engaging with them or they will be missing out! YouTube and videos are a great way to engage with your audience and its steadily growing in usage. Not to be left out is Google+. I’d like to see how it fares a year from now; instinct says it’s just gonna keep climbing the usage charts – so get your Google+ Corporate Page Now!

You can download the entire report at Hubspot.

November 23, 2011   No Comments

The Dexter 6 Contest on FoxCrime

This Saturday (19th Nov.), FoxCrime channel ran a Dexter contest to promote the start of Dexter Season 6. They ran an ad on TV asking fans to click a photo of the Dexter Tool when it showed up in the show and post it on their Facebook FoxCrime Asia page to win some cool Dexter swag.

I like Dexter and overtime I’ve seen its fan following in my friend circle grow. Since I was planning to take part I thought I’d watch and see what response it got and if it did turn out to be a good idea for FoxCrime.

Here Are Some Numbers

Page ‘Like’ definitely went up (I recollect seeing the number as a thousand figure last night, now its 2742)
108 photos were published on their wall in about 12 hours.
There a quite a few posts from India and Indians across Asia.
One guy saw the image 7 times and created a collage of all seven!
Mine was the 20th photo to be posted and I had posted it fairly early at 9pm IST.
None of my friends on Facebook took part!

Did It Work

I think it did. The numbers aren’t huge but keep in mind that it was targeted at a niche audience – people in Asia who like Crime series – that’s not a large number in the larger scheme of things. Contests aren’t the best way to increase ‘Likes’ on Facebook but they help in gathering critical mass. The page also saw a lot of activity in a short span of time – 108 posts in 12 hours.

FoxCrime is quite a new network – it started in 2005 in Italy and launched in India in 2009. Right now they air the Asia Feed in India. Interestingly they didn’t run the contest on their Facebook FoxCrime India page which has a following of 90,764 and 9,492 people talking about it. Thats a huge audience to lose out on but then I think the contest was aimed at Asia excluding India; a way to get more fans for their Asia Facebook page. They have the critical mass in India already.

They could have used their India numbers to increase traffic to their Asia page with a mention and redirect on the India page. But they don’t seem to have done so. I wonder why!

Ofcourse it’s to be seen how FoxCrime will go about giving away the swag. Their page doesn’t say anything about how winners will be chosen or rules if there were any. It also remains to be seen how FoxCrime will engage with the people who Liked/Followed their page last night. That I think, will make or break their entire campaign.

November 21, 2011   2 Comments

The Rann of Kutch – A Photo Tribute

A friend who is planning a trip to the Rann called the other day and the call took me down memory lane. My experience of the Rann or Land of White Souls ranks second to only the Himalayas. The Rann is an experience you will never forget, its leaves you with a feeling of accomplishment and yet humbles you with the power of nature and just much you are the mercy of it.

I did do a write-up after the ride and you can read it here but the photo service I used back then has disappeared, so here are a few photos.
If you want to read up on the Rann you can read about it here on Wikipedia.

The Rann is so vast and sees such extreme temperatures that if a local is lost in it, no search is done. They are just considered lost and the locals call those lost in the Rann white souls. The Greater Rann borders Pakistan and the Indian Army here cannot patrol the border all the time. The patrol method is to walk the border on camels in the early morn and if footprints are seen, a search is set-up to check who crossed the border at night. (This I heard from locals but ofcourse there was no way for me to verify it but having seen the Rann I believe them.)

Sunset at Tikar

Me

Salt Pans in the Rann

Salt Pans that Look like a Mirage

The Real Wild Ass and Other Asses

Boats used when the Rann Floods

Riding in the Rann

The Rann, Musafir and Me

The Rann, Musafir and Me

A Chakara - the local transport

Local Fauna in Rann

The Line-up

Line-up with a Chakara

The Land in the Rann

The Land and Modern Art

Me and the Rann

Salt Pans in the Small Rann

Salt Pans

Small Rann

The Rann from Varnu

Varnu and the Small Rann

Sunrise at Kala Dungar

The Greater Rann from Kala Dungar

India Bridge in Greater Rann separating India and Pakistan

The Dattatreya Temple on Kala Dungar

Arrow Straight Road between Kala Dungar and Bhuj for about 100km

170 km for the first time

November 15, 2011   7 Comments

My Take on the #Social India Conference 2011

It’s been a busy, packed weekend but very fruitful. In all the conferences and sessions I’ve attended on Social Media this one offered the most bang for my buck. Since I think it added value I’m writing this post to thank all the speakers for sharing and to let others interested in social media know that they shouldn’t miss the #Social India Conference 2012. 😀

Before I go on, here’s a few people I met over twitter and then in real life at the conference.
Prasant Naidu – @LHInsights,
Ambuj Tiwari – @TweetGyan,
Thilak Rao – @Thilak,
Sachin Karnik – @_SachinKarnik,
Millie Khanna – @Anomillie
It was nice to put a face to an ID; keep tweeting :) I met a lot of other people too; thanks to all who made my weekend such fun.

Now onto the conference, we had 11 speakers by my count and the majority were great. I’m gonna list out and thank those that added value according to me, the rest I’m choosing to ignore 😀

These are just my highlights! The speakers talked about a lot of things and I can’t and won’t go into too much about it here. If you missed it, tough luck; make sure you attend the next conference. 😛

Stefan Kolle@FLB_StefanKolle
www.futurelab.net
Stefan reinforced all I believe Social Media is about. It’s putting the customer first. It’s not about what you want to tell your customer but about what customers want to tell you and what they are saying about you. It’s about what they need and not what you want. Thanks Stefan.

Shashank Nigam@simpliflying
www.simpliflying.com
Shashank’s talk was an eye-opener to all the airlines are doing across the world in social media and some of them are doing a great job even if their (customer) service still sucks 😀 I kept wondering how he chose the airline industry to work in until Kiruba told us. Wish I had had the chance to ask Shashank myself. Do you want to know? Ask Shashank at @simpliflying :)

Valerie R Wagoner@valrozycki
www.zipdial.com
Valerie’s company offers a very interesting service for India where almost all of the population has mobile phones but only a small section has smart phones and uses the internet extensively. ZipDial offers companies a way to get feedback and activity from users using phone numbers that they just give missed calls to. That means it costs customers nothing but gives companies invaluable feedback and a way to engage with users. Make sure you check it out!

Gillian Muessig@SEOmom
www.SEOmoz.org
Gillian shared her story of how SEOmoz came to be and a lot of other things. Her story was an inspiration – as mother of three kids working is tough and making it even tougher – thanks Gillian for reminding me about tenacity. They other point that I’m not likely to forget soon is their company ethic – TAGFEE – Transparency, Authenticity, Generosity, Fun, Empathy, Exceptional; I loved that and hope to follow it always.

Also Gillian thank you for the sticker and the little MozBot pendrive. It’s going to be a prize possession for some time to come. (Can’t wait to show it to the hubby and see him burn :D)

Jim Long@NewMediaJim
www.vergenewmedia.com
Jim talked over Skype at the conference and reminded me yet again of just how small our world has become. It was interesting to listen to an NBC Newsman – his life and his take on social media. Your quip that you don’t have 44,000 followers but rather 44,000 teachers touched my heart.

Eric Weaver@weave
www.antseyeview.com
First of all thank you Eric for spear heading the conference, it added a lot of value to my work in Social Media and MY LIFE. Touching peoples lives is the key to social today and you led by example. :)

Eric shared great insights about how companies use social media and how they should be using it. Just like Stefan, you reinforced my beliefs when the world seems to be saying otherwise; thank you.

Kiruba Shankar@Kiruba
www.kiruba.com
Kiruba is a man you should make time to meet and interact with. He is so many things and yet just one man and a humble one at that. I’m looking forward to getting to know him better on Twitter and maybe even in the real world 😀

BTW if you’re a comics person or even if you’re not – please help Kiruba with his Limca Book of Records Attempt to have the largest collection of comics in India.

Shauna Causey@ShaunaCausey
Shauna has worked for Comcast and had the opportunity to experience the difference one man can make. If you don’t know the @Comcastcares story, just Google it and read Frank’s version . Thanks Shauna; I knew the Comcast story but it was great to hear it first-hand.

Narendra Nag@narendranag
www.narendranag.com
I bumped into Narendra at coffee on the first day and got talking just coz I felt he had a wacky sense of humour (don’t know too many people like that and I like that – wacky people that is :D) Took me a while to realise he was a speaker but not before I’d said some things I might not have if I’d known. 😛

His presentation was insightful and thought provoking. Here’s a guy I’d like to hear more from over the years.

Sean Moffitt @SeanMoffitt
www.wiki-brands.com
A friend on twitter told me she was a friend of Sean’s and that I shouldn’t miss his talk. Truthfully I didn’t take it very seriously and almost did miss his talk. Mom was baby-sitting for me (I have three dogs, if you can call them that!) and she had to leave so, I had to return home before 6pm. At the last minute I asked her if she could please extend her deadline; and Moms being Moms she said yes. Thanks a ton Mama.

It was totally worth it, Sean’s presentation was fun but also very insightful and thought-provoking. A great way to end the conference – with a head full and packed with thoughts and ideas. I can’t put it all in words so gonna simply say – Thanks a ton Sean for making it! (Special thanks to Mariellen @BreatheDreamGo for pointing him in the right direction :D)

Last but not the least a special thanks to AkshayaPatra, Anant and Infinity. I have heard of AkshayaPatra’s work before but listening to so many people who have seen it first hand was touching. Lately I seem to be coming across so many people who are making a difference and changing the world – not in big ways but in small steps – but like they say ‘little drops of water make an ocean’. Kudos to AkshayaPatra and Anant. If you have a moment, check them out and help out – it doesn’t take much and costs just as much as a Pizza these days 😀

November 14, 2011   4 Comments

Memories: My Childhood in the 80’s and 90’s

I came across an email about 70’s in India and what it meant to the youth then. Some of the points got me thinking about my childhood. So, here are some anecdotes from my childhood.

Some of them you may identify with or remember and laugh. (Mom, if you’re reading this please remember am 31 now :D)

1. I secretly loved wearing my Mom’s bellbottoms, Dad’s wide collared shirts and Aunt’s circle skirt even though I may never have mentioned it since it wasn’t cool.

2. I read Chandamama in Hindi hoping to improve my spelling. And Wisdom to look smart.

3. I loved my first Hero pen to bits and proudly used my first double-decker pencil box for years before it was stolen with the Hero pen. Loved the second Hero to bits too.

4. The cone ice-cream was such a treat and it was sold only once a week at school. How I begged for an extra 5 rupees on Wednesdays.

5. Pink tuck and sticky toffee with nuts (Just can’t remember the name :D) was such a craze. At 50p it felt expensive but were so sticky and so fun.

6. Our own first phone was such a big deal. Until then I had to give our neighbours number to friends and that was so uncool.

7. My first cycle and a boy’s cycle at that had me feeling like a superstar at school. I was finally a role model for something 😀

8. Chitrahaar and the Sunday movie were must watches and I did homework and chores faster on Wednesdays and Sundays.

9. We had a black and white TV with a shutter. I’ve spent hours peeking though a gap in the shutters to watch TV without parents knowing or for a horror movie. Our cable guy showed horror in the afternoons and I sneaked a lot of them instead of homework after school while Mom picked bro. 😀

10. I’ve once run a fear after watching a horror movie and getting totally scared. There was no way I was telling Mom I sneaked a movie.

11. Our first colour TV and the Metro channel had us so excited. And MTV as a program back then was banned at home 😀

12. I considered Indira Gandhi my ‘Mother’ for some weird reason 😛 and was so upset when she died.

13. I loved my tape playing walkman so much and didn’t go anywhere without it and a selection of tapes. My first English music experience was a collection of Dicso ’83 and a borrowed tape on Gun n’ Roses. I still have and love the Disco ’83 collection.

14. We hardly even when to a theater so getting to watch HAHK on big screen was such a big deal and that was only after Dad started to feel left out when everyone at work kept humming songs and talking about the movie.

15. My first camera was my prized possession even if I didn’t really know how to use it. It used the 24 shot reel and had to be wound forward. I shot 36 photos on the first 12 frames thinking I had to move forward only a point rather than a number.

16. I love hopscotch or ‘butch’ as we called it and played hours of rubber-band (French Skipping) even if it was with chairs.

17. The library hour was my favourite period of the school week. I’ve found untold treasures here. I’ve read the unabridged Arabian Nights in school and returned it because it seemed weird. For those who don’t know, its porn and I was 12.

18. I loved cricket because it meant the family watched and I could claim to study behind closed doors to concentrate – of course concentrate on a novel and not text books.

19. I’ve sneaked adult late night movies with Granddad. I didn’t tell on him and he didn’t tell on me was our secret unspoken deal. I mastered the art of walking with ankets on without making a sound and putting on the TV while hitting the mute instantly to sneak a lot of late night TV.

20. I was always happy to clean my parents bedroom. After all that’s where the liquor was stashed 😀

Someday I’ll read this list and have a good laugh. :) What moments from childhood do you remember?

September 1, 2011   No Comments

Why you nead a Facebook Page even if you’re not Marketing on Facebook

Social Network URL’s and ID’s are like real estate, if you do not grab the best quickly, you may not get it again. That means that if you have a brand name that you use as your handle across sites, you want to try and get that on all sites before someone else does.

I keep an eye out for new networking sites; when a new one pops up I register myself there and make a note of it on an excel sheet. That way I know all networks I belong to at all times. I may not be active on the network if it’s fairly new with very little activity until I’m clear about the approach and benefit of the network. But registering early ensures I get the ID or Handle I want. Now if the network booms overnight I can get active there with a Handle of my choice and not something I compromised on.

Remember the launch of Facebook Vanity URL’s? On the day announced on Facebook there was a mad rush to get them. Some of course didn’t know about it or just didn’t see the rush; they did get a URL but maybe not of their choice. At that time if I wanted my URL to read ‘Fatema’ I would have had to be really lucky; there are a lot of Fatema’s out there. I was there on time and had checked for it, but it wasn’t available.

On the other hand Chethil got his name as his URL. To his benefit Chethil is not the common spelling for his name and other Chethil’s seemed unaware of the URL availably.

This means if your name or brand is very unique, you could get lucky when you finally get to the site. But why take chances?

I use ‘freya3377’ as my ID or Handle across sites. It has benefits – its unique; and it starts conversations. Almost everyone wants to know what 3377 stands for – it’s my RX100’s number 😀 So my Handle says a lot about me, my name and that I’m a biker & traveller at heart. Do you have a unique Handle?

Over the weekend I got talking to my cousin about Facebook Pages and his Sports Management Company – Go Sports Foundation. The outcome was great, I realised I didn’t have a Facebook page either (how can I advise then!) and I hadn’t grabbed that URL on Facebook.

So here’s how I created my page in 10 steps –

1. Goto the Create Page on Facebook – http://www.facebook.com/pages/create.php

2. You should now see a page like this.

You have to choose the type of page you want from 6 types available currently. (On last check this was open to editing later). Choosing the right category is important as your Info tab is based largely on this choice.

  • Local Business or Place: If you’re a local business or place like a shop, store, etc. This is a good choice as people will be able to Check-in on your page too.
  • Company, Organization, or Institution:  Its clear, isn’t it? :)
  • Brand or Product: Once choosen you will have further sub-catgories.
  • Artist, Band or Public Figure: Artist’s (not for painters) and Celebrities!
  • Entertainment: If your page is about entertainment.
  • Cause or Community: Thats clear again :)

As you click on each box you will be given more option. Choose the most appropriate one for you and fill in the details.

3. Select an image for your page based on what your page is about. If its a brand, put your logo here; or if its an author page, put your photo.

4. On the ‘Get Fans’ page you can choose to tell friends about the page or just un-check all and continue of you don’t want to talk about the page yet.

5. Add a little bit about you on the ‘Basic Info’ page.

6. Your page is now set-up with basics. You can now add to your page, edit the page and make changes to your details, etc. Or you can just leave it as is, if you don’t intend to use it.

7. I suggest looking around and making sure all your details are correct.  Click on the ‘Edit Page’ button at the right-top corner.

8. Scroll through the Edit Section on the left of the page and add any details you want to. Most of it is not compulsory so you can ignore some fields.

9. On the ‘Basic Information’ page you can change the page category and add more information about yourself and your brand.

Note: Earlier were given only 6 choices of page but when you edit the page; these options will be listed differently.

There are a lot of options not available in combination. So as an author, you can choose ‘Book & Magazines’ first and in the second drop-down you can choose ‘Author’. Or if your page is about your book, then choose ‘Book’. You can also choose ‘Author’ in the ‘People’ section.

Try out options and see what works best for you.

10. I’ve made a few edits and even put up a wall post.

All that’s left now is to ask friends to ‘Like’ my page so I can get 25 Likes. With 25 Likes I will be able to get my own Vanity URL on Facebook here – http://www.facebook.com/username/

Remember: You can choose a URL only once right now (not editable), so think about it before making your choice!

Please ‘Like’ button below to Like my Page and help me get my URL : )

July 29, 2011   No Comments

Android Apps I use Everyday

About six months ago I got my first Android phone the Samsung Galaxy 3 and it changed the way I used my phone. I had used smart phones before this but the Android just made everything so simple. It wasn’t long before I moved onto the Android Nexus One. With a little bit of initial hard work to set-up the phone you have a little buddy who does almost all you need (just wish there was an app to wash vessels :D)

Here are a few work and fun apps I have come to love; starting with the ones from Google.

Gmail

If you have set-up up your Gmail account right with Labels and Filters, email on the go becomes so easy. Set-up your contacts well on Gmail; this takes time but once done you know that you will never lose it. You may lose your phone but never your data; to me this is the best part of the Android. All your data is on the cloud so you can feel free to lose your phone 😀

Setting up your contacts has other benefits as the phone can then sync with Gmail, Facebook and Twitter to give you photos and updates from them in the contacts list.

Google offers other apps too like Calendar which syncs with your Google calendar, which in turn can sync with your Outlook Calendar. (Mobile GA) Google Analytics on the go, the recent Google Reader which does a neat job with RSS feeds. Google Latitude to map and track your friends and Google Sky Map for those nights when you’re camping out.

Gmail

Mobile GA

Google Reader

Google Sky Maps


Hootsuite

If you use Hootsuite for Twitter, the app does a great job of syncing with the online version and staying updated. Though I have had issues with scheduling updates on the phone, I like the amount of options and data it provides from twitter. The app recreates most of the online experience and hence makes transition between computer and phone very easy.

Hootsuite


Seesmic

Hootsuite has always been my first choice but Seemic’s latest update has given me second thoughts. If you have a Facebook Page (not Facebook Profile) the Facebook app is no great help as it does not offer page access. However Seemic now supports Facebook in a way that gives access to Pages. The interface is clean and easy to navigate. Now you can follow conversations on your page and even leave comments without breaking a sweat.

The Seesmic app also now allows multiple widgets so you can get updates from more than one social account on your home screen. Seesmic seems to be supporting the most number of social networks currently.

Seesmic


Facebook

For personal use this app is great. With each update it seems to get cleaner and better. You can view news feed, photos, friends, groups, messages and even chat. But if you are marketing on Facebook with Pages, this app is limiting and does not offer access to pages.
Evernote

Evernote is a neat app to keep all your notes together. You can also copy paste from the internet onto Evernote on your computer and the app will sync with it. I find it great when I need to be away from the computer in the kitchen and still access the recipe I found online.

Evernote


TM World

If you work with more than one time zone, this is a neat app. You can make your own list of time zones to show and use the time converter option to see times in different time zones simultaneously. It also has a home screen widget.

TM World


GetGlue & Foursquare

Foursquare is a location based social network. You can check-in to places and broadcast it so your friends know what you’re upto. If you’re someone who moves around a lot you’ll have fun with this app. You can collect badges and mayorships by checking-in. Some places like Coffee Day even offer specials to their Mayors.

Foursquare

GetGlue is an interest based network. I have started to prefer it to Foursquare because I don’t go out that much and I’m bored of being the Mayor of our Local JustBooks Library. GetGlue lets me check-in to movies, shows, music, books, video games and even topics I’m thinking of currently. With it I can connect with people of similar interests a lot more via ratings and comments.

GetGlue


Astrid & Producteev

Producteev from Google is an excellent task manager and it syncs well with Astrid on the phone to give you lists and reminders on the go.

Astrid


These are some of the apps I use everyday. What apps do you recommend? What do you use?

July 15, 2011   No Comments