Posts from — March 2012

The new Facebook Timeline for Pages goes live and becomes mandatory today. The New Timeline not only makes your business page on Facebook look different but also changes some of the ways you were using your page for marketing.

There is so much that has been shared across blogs about Facebook Timeline for Pages that writing on the topic seems to cover nothing new. Here are a few blog posts you should check out for you Facebook Page.

Learn About Facebook Pages

Facebook Cheat Sheet: Sizes and Dimensions

Facebook Timeline for Business Pages – 21 Key Points To Know by Mari Smith

Facebook Timeline for Pages – Frequently Asked Questions by Tim Ware on the HyperArts Blog

7 New Facebook Changes Impacting Businesses by Andrea Vahl on Social Media Examiner

The Impact of Facebook Timeline for Brands [Study] by Simply Measured

Eleven Ways Facebook Page Timelines Change Your Content Strategy by John Haydon on Social Media Today

Did Facebook’s Timeline take you by surprise? Was you page updated and ready for Timeline? Are you using all the new features? And most importantly do you like the timeline for Pages?

Continuing on our Oscar run, we watched three more; my favourite – Hugo!!

Hugo
*****/5
This one’s just amazing. It blew my mind and I saw it in 2d. Can’t wait to see it in 3d. The characters are sketched very well, there’s a balance of positive and negative in each character. They all seem real and believable and loveable.
The movie is about Georges Méliès, a man who saw dreams that were way ahead of his time and made movies of them. A lot of the movie is based on the true life of Georges Méliès.
I’ve seen a few Scorsese’s movies but this one just takes it to an all-new level!

Midnight in Paris
****/5
This movie I’d like to watch again. There’s a lot of little things I’m sure I missed out on. The story is about a writer Gil who goes back in time to Paris in the 1920’s. Here he meets the likes of Hemingway, Fitzgerald, and Picasso… The movie goes to and fro from the present to the 1920’s as Gil makes sense of his life. It was nice to see Paris through the late 1800’s to present day…






The Descendants
***/5
I needed to watch this movie again since I slept half away through it the first time. The sleep didn’t have to do with the movie though just a tired me.
On second watch – It was an OK movie but it did bring out interesting situations and people dealing with it. The equation between father and two daughters as they to know each other is well done. An OK movie.

We’re just done with the Oscar’s so we’ve been trying to catch up with some of them. Here’s the one’s we’ve seen until now.

The Artist
*****/5
In the time of digital hi-fi si-fi ‘The Artist’ stands out. A black and white silent movie it steals the show. The story is about the relationship between a top silent actor and a up-coming actress. The movie is set in the time when cinema was transitioning to talkies and deals with how life changed for artists back then. It’s a beautiful movie and the actors have done an amazing job. I which actors today would emote as much as this. This is a MUST WATCH movie!!!

Moneyball
****/5
I’ve played baseball in school as a kid but what can I say, I’m Indian so I never really understood the craze for the game in America. And then I watched Moneyball. The movie brings new perspective to the game. I was hook though the movie wondering what Beane would do. Worth watching!

Dr. Strangelove or How I Learned to Stop Worrying and Love the Bomb
***/5
For some very weird reason that I can’t recollect right now we decided to watch this old 1964 Oscar movie. It’s a funny movie no doubt but we gave up half the way. At some point it felt like a drag. Have you watched it? What did you think of it?

Holi is the festival of colour. Like almost all festivals in India it has a story – in Hindu mythology Prince Prahlada was resented by his father, the king Hiranyakashyapa. The demon king was a cruel man and forced his subjects to worship him and no other god. But his son defined him and continued to worship Lord Vishnu. The king attempted to kill his son in many ways but failed every time. He then asked his sister Holika who was immune to fire to sit with the boy in a huge fire. But the king was thwarted again when Prince Prahlada walked out of the fire unscathed while his sister burned to death. The day is thus celebrated as a victory of good over evil, a day to rejoice.

Holi also signifies the end of winter and the time of the spring harvest. As houses are refilled with grain after the winter it is a time to celebrate and make merry. Holi also brings in the first spring showers of the year and breaks the heat wave that is just starting to announce summer.

This Holi as I watched the kids play with colour and water guns I remembered the Holi’s of my childhood. I wish someone had told me then and I had been able to comprehend just how short those fun years would have been. I might have filled them with more memories and valued it a lot more.

The day before Holi was a day of terror for Mom I think; she hoped we’d get back home without getting into any colour trouble. Washing the colour out of our uniforms would have been a nightmare. So colour was banned when we were in uniform but then when has that stopped kids. We played Holi with plain water, filling water in our bottles and chasing each other while squirting. We came home drenched to hear words from Mom but they weren’t so bad, after all there was no colour to wash

The day of Holi was something I looked forward to, it was the day to go out there and get as dirty as possible – every shade of the rainbow. The kids on our street would get together, each bringing colours and then it was a melee. You tried to colour others while avoiding the colours being thrown at you but secretly you wanted to be the most colourful too. We made little water balloons and had water fights, even hid on balcony’s and aimed at passersby I still remember the year I came home with silver colour in my hair; it took ages to wash away.

And then there was that Holi party we had in college. Our gang got together in a riot of colour but it didn’t end there. We followed it up with eggs and engine oil. Yuck, I know. You should have seen Mom wrinkle her nose at the smell in the bath after we cleaned up

Those days were fun and yes, it still is fun to play Holi but what I wouldn’t give to be that child again chasing another kid down the street with a fistful of colour.

Photo Credit: rudresh_calls

Everyone seems to be talking about Pinterest, it’s the new hot thing and it is pretty cool! I’ve been holding off on it for a while to see how it would go but the talk is non-stop so, I thought I’d take a look.

What is Pinterest?
Pinterest is a virtual pin up board. You can pin an article or page that you found interesting here. Pinterest lets you have multiple boards based on the topic of your pins. So you can create boards about redecorating your home, your favourite recipe’s, etc.

Exploring on Pinterest
You can see what people are pinning most based on category. Pinterest offers 16 categories along with videos, popular and gifts! I’m not sure yet how the gifts category pins are selected but my guess is any pin with a price in it, goes into the gifts category.

With the amount of colour images throw up on Pinterest, it would be fun to explore popular articles based on interests here.

Pinning on Pinterest
A lot of different ways are offered to pin on your boards. You can use the pin-it button, you can pin on the iPhone and you can even add a button to your blog or website.

Initial Thoughts
I like Pinterest, it definitely looks interesting and I look forward to using it more to find recommendations and share great stuff I come across. Thinking of creating boards about Travel, Books I’ve Reviewed, Craft and Social Media. Any others I should have?

But how can you use Pinterest for Marketing your Business
Unless you are selling physical items in variety, posting just what you have to sell would be detrimental to your business. At the least you’ll get no returns from using Pinterest. Frankly, even if you are selling physical items its best to vary what you share so you don’t come across salesy. So then what can you share -

Pinterest is a great place for curators and we need that. People can read only so much in a day, that’s where curators come in. They find the quality stuff and all you have to do is follow them. So how can you use this for your business you ask?

Become a curator in your field. Don’t just share your articles and websites on the board, share what others are doing, what you recommend, what you think people should see.

Pinterest works best when you have images or video. Text would look quite boring, so keep that in mind when pinning posts. That said if you have a website or blog, make sure it has images too, else it’s not going to look great on Pinterest when its pinned by someone.

For example if you are a book marketer, a book coach, a book publicist or in the publishing industry, you can share blog posts you recommend authors and publishing folk should read on your board. That way you don’t come across as salesy and yet set yourself up well as an expert on your subject.

Or if you get affiliate sales on books, don’t just share links to your reviews. Pin others reviews of books you found interesting too. It’s about setting yourself up as someone who makes great book recommendations and is not a sales engine. People will follow your recommendations and the more they value it the more sales you’ll get over time.

If you are a vampire fiction author you should consider creating a board about vampires. I’d love to find a place where I can read all about them and stay updated rather than do a search on Google.

(The examples are all about books, sorry. But I just love them.)

So the idea is to give people a good reason to follow you and your board without selling. Set yourself up as an expert or the must follow person on a topic and the deals will come. Give and you shall receive.

Are you using Pinterest? What do you think of the idea of virtual pin boards? How would you use it for your business?