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Saturday Social: Does Your Small Business Need Twitter?

 

Twitter is one of the networks that should be in your top 5 when you think social media, however it’s placement on that list is based on your type of business.

If you run a small business, managing your own social media makes sense financially and for branding. But when you are doing everything yourself, you have to choose carefully what you spend your time on.

So, how do you know if Twitter is for you? Before you decide to launch your company on twitter you should sit back and figure a few things out.

 

Objective

Evaluate what is your objective is to use Twitter for your company/product and what you would like to achieve from it. Being clear at the start makes it easier to decide what you will do on Twitter and how much of it. You’ll be able figure out whether you need a company profile or a personal profile. It will also help to measure ROI.

 

Audience

Twitter is quite a popular network in India but not everyone is on it. For example you may not find a lot of retired folk on it but you will find a lot of celebrities and young people. So gauge your audience carefully and see if they hang out on Twitter. Twitter is the network for you if it’s users are your audience.

 

Relevance

A good place to start is with some searching and reading. Look up keywords that are important to your business and assess how much people talk about it. For Example, if you are into a herbal products business, search for words like hair, shampoo, herbal, etc. and see how many people are talking about the topic. If you find enough chatter, Twitter is worth getting into as you can make relevant conversations.

 

Activity

Look for others doing similar business to you on Twitter and study the activities they do on their news stream. Make note of the things that have worked for them and the mistakes they have made. These learning will help you chose your activities well and make them a success.

 

Time

Remember that your time is limited. Also remember that becoming successful on Twitter takes time. With all the information you have gathered you can now figure out how much time managing your twitter profile will take. Can dedicate that much time consistently?

 

With all this in mind, now look at Twitter and see where it fits in your Top 5. For that matter you could use this same yardstick to measure any other network too.

After all this assessment if you know for sure that Twitter is the next network to add to your social profile, go to Twitter.com and click Register. All the Best!! :)

P.S. – If you are wondering what to do next, I’ll be covering that and more as the weeks roll by. Leave me any questions you have in comments and I’ll try and answer it. :)

 
P.S. – Day Twelve of the 30 Day Blogging Challenge.

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