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About This and That and Here and There

This week has been a fun week but has been busy too. We went to see a friend at the farm he staying at and had such a good time that we decided to take the dogs for a day to have a picnic. No prizes for guessing whether the dogs had fun. They went all out running, sniffing, playing and marking areas 😀 They played so much that they came back a slept most of that evening and the next day!

Cuckoo being cuckoo of course tasted all plants in sight so next morning we found her broken out in rashes. It was nothing a good bath and some antihistamines couldn’t sort out, so now she’s all Tide white and cuddly cute.

I’ve been trying out the neem and apple cider vinegar mix on the dogs to keep ticks and fleas away and it seem to be working. I had sprayed the dogs down well before we went to the farm and they haven’t picked up anything. So, either the spray worked or the farm and dogs there didn’t have any fleas or ticks.

After two days out on the farm we were all tired, so yesterday was rest day with us lazing around catching up with friends. We watched a movie too! ‘The Perks of Being a Wallflower’ was just the right movie for yesterday. When I got to know it had Emma Watson in it, I was looking forward to see what I thought of her as not being ‘Hermione’ and I wasn’t disappointed. She is a good actress and the movie is definitely a must watch (not just because of her)! The movie is based on a book of the same name by Stephen Chbosky, should add this book to my to-read list for sure…

Other than that its life as usual 😀 Oh yeah, the one thing I haven’t talked about on the blog (I wanted to avoid it getting jinxed :P) was my attempt at growing a kitchen garden. Since the first few plants I bought were doing well I figured I should try and set up a mini garden. My first attempt at germinating chillies, tomatoes and the like was a disaster. Most plants died and just a couple survived. But I’ve just started out again trying to germinate a new batch and things seem to be looking up :) A big thanks is due to the guys at Garden Guru, a store near home that is run by three guys trying to promote home gardening. They have been helpful guides, answering my many questions and encouraging me to not give up. Do check out the store – Garden Guru – and stop by if you need help :) And you can follow my journey on Greening My Fingers here.

I also spent a lot of time on Feedly yesterday. I’ve been a bit shaken after Google’s news of removing Google Reader. All my feeds are on GR and I was quite upset about how I would move them away without losing out on my RSS feeds. Google seems to be making these crazy announcements, a while back they said they would remove FeedBurner too, and I’m yet to find a replacement. Hrrummph… Wish Google wouldn’t make such crazy-ass announcements. That said maybe it’s a good thing, since all such things will over time reduce my dependency on Google and that in the long run saves me for the dangers of monopoly.

Now Feedly is an excellent app to use when following and reading blogs. It does a good job of layout and also integrates with my various social media channels. That means I can post or mark to read later as I browse. Feedly also works on all platforms and syncs beautifully across all of them. So, I can move between devices without skipping a beat. As of now they are still depended on Google Reader to save RSS feeds but are actively working towards setting something up before GR shuts down so users can move to Feedly from GR seamlessly. This is one move I’m glad to make and looking forward to it too! (Down Google, Bad Boy!)

Ok that was a long update post. Onto some interesting articles I came across yesterday…

Jeff Bullas blog has an infographic on the 9 Reasons Why Facebook needs a ‘I Don’t Care’ Button that I associated with and laughed along as I saw them. There are just so many times I’ve thought ‘who care’s’ when scrolling on Facebook.

For all readers out there, Book Riot has 6 Bookish Cartoons you are sure to enjoy. I did!

Facebook has announced Lookalike Audiences, which sounds great from a marketers perspective as it gives more targeting control but I’m not so sure about how I feel about my facebook profile information becoming a statistic in their data. Also have to wait and see just how well the targeting works considering the spam audiences I’ve seen while promoting posts on pages.

In other Social Media News Pinterest is rolling out a new look to improve user experience. This is something I’m looking to get my hands on, but not sure if it’ll roll out for apps simultaneously. Hope I don’t have to wait to see it on the iPad.

Also found a new cool blog All About Ami through a post on Chris’s blog about a Chinese New Year Snake she made with crochet. All About Ami has some lovely ideas and designs that I’d like to crochet sometime soon :)

Wow! That’s a long post! Word says 931 words until now. So I’m gonna wind up here. If you’ve read until now, thank you :) if, you haven’t then guess it doesn’t matter coz you’re not gonna read it anyway 😀

See ya laters…

March 21, 2013   4 Comments

Blatant Plagarism on Facebook and What To Do About It

I had intended to write a review yesterday but I was really upset. My day started with seeing a message from a friend about Chenthil’s photos being plagiarised.

There’s this guy Ajit Degaonkar who has stolen photos from Chenthil’s Photography page and posted it on his page claiming they are his. He hasn’t limited himself to Chenthil’s photos but copied from other photographers like Audi Photography too. So, I did the obvious thing – reported his page, profile and even the photos. Then since Facebook is so slow on response, I enlisted help. I made a post on my profile about what had happened and asked my friends to report him too. I was hoping that the large number of reports would cause Facebook to take action.  However  Facebook did nothing. Here’s their response (my friends got similar responses) –

Since Facebook is Facebook and nothing is simple with them I did some reading on what I can do about this blatant plagiarism. I didn’t find anything online about what I can do. No one seems to have written on this topic so I went to look at what Facebook would allow me to do.

Facebook allows the creator of the content to report the plagiarised content to them as their intellectual property. This means that if you see someone’s work being misused you can’t do anything much about it, only the creator can. This sucks but it is so. Since this was Chenthil’s work and I have access to his account here is how I reported it.

1. Click on the little X at the right top corner of the post. Then click on the Report/Mark as Spam option.

2. You will now see the below message. Now click on the Report link.

3. This will cause the below pop-up. Click on the link at the bottom that reads “Is this your intellectual property?”.

4. You will be taken to this page.

5. You can read about Intellectual Property here. You can also read more about Copyright and access the reporting form here.

6. If the photo is of you or of a minor below 13 you can report the privacy violation here. Read more about Image Privacy Rights.

I have reported the photos on the copyright form for now. Lets see what Facebook does about it. Will keep you posted.

***[Update: It took almost 24 hours but the page and his profile have been pulled down by Facebook. My report saw no action from Facebook as you will see above, so I’m assuming they didn’t take action on all my friends reports either. However it seems that a copyright infringement report and privacy violation report along with over a score of complaints from different people did the trick. Thanks to everyone who helped Che and me make this happen :) ]

Finally here are screenshots of the copy cat.

On the left is the photo Chenthil took of my fractured finger in March this year. On the right is the copied photo with a photoshop job done on the date and place details.

Below is Chenthil’s album on the fire-cracker workers in Sivakasi.

This is the copied album.

Is there anything else I can do about this? Any other actions I can take against this guy? Please let me know in comments.

November 9, 2012   4 Comments

How to Set-up a Sponsored Story on Facebook

After making the post on Sponsored Stories yesterday I realized Facebook has two different types of ad screens they show users. I seem to be on the old one. So here are instructions for the second (new) screen set. (For the first set click here)

How to Set-up a Sponsored Story?

  1. Got to https://www.facebook.com/ads/create/
  2. Choose your page, app or event.


  3. Select ‘See Advanced Options’.
  4. Click on Remove to delete the ‘Your Ad’ option.


  5. In the Stories about your Page post section – Select Stories about your page posts and choose the post.
  6. Make sure all three sharing options are ticked.


  7. Choose you audience based on country, city, age, gender, interests and connections (select the ‘not connected’ option).
  8. Make sure your page shows in the Friends of Connections field.


  9. Ad your account details, campaign name, campaign budget per day or lifetime and optimise for CPC or CPM.
  10. Review your ad.
  11. Place the order.

You can monitor and manage you ad from the Ads Manager option in the left column of your Facebook Home page.

Note: Due to Facebook’s Privacy Settings only the friends of the people who are already sharing their activity ‘on your page’ with their friends on Facebook can see Sponsored Stories about you.

More about Sponsored Stories – https://www.facebook.com/help?page=154500071282557
More about Promoted Posts – https://www.facebook.com/help/promote

October 18, 2012   1 Comment

How To Use Facebook Post Promotion If You have Less Than 400 Likes


Currently one of the best ways to virally promote your business is promote posts. Promoting posts makes the post show up more times in your friends and friends of friends news streams.

Increased Viral Effect: The promotion causes more interaction and increases virality of the post. The initial boost helps kick-start the viral ball – the more people who interact through Likes and Comments the more people see the post.
Genuine Likes: The new Likes on your page are from your target audience (as they are the friends of those who already Like your page) hence they are more likely to interact in future on your page and do business with you.

    However Facebook doesn’t allow pages that have less than 400 Likes to promote posts, also promotion has to start within about 3 days after posting. So then how can you use ads to get more Likes and post promotion? One option is Sponsored Stories that Facebook offers along side regular ads.

    What are Sponsored Stories?
    Here’s how Facebook describes it –

    “A sponsored story is different from an ad because it’s a story you can already see about activity from people you’re connected to, Pages you like or apps you use. A business pays to sponsor these regular stories to increase the chances that you’ll notice it.“

    “Sponsored stories are messages coming from friends about them engaging with your Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.

    People are influenced by what their friends like and connect to. When someone interacts with your Page, app, or event it creates a story that their friends may see in the news feed. You can pay to sponsor these stories so more people will see it when their friends have engaged with you on Facebook.

    For example, if someone likes your Page they’re saying they’re interested in being connected to you and it can be interpreted as an endorsement of your brand or service. People may see when their friends like your Page, but because there’s a lot of activity in news feed, they may miss it. When you create sponsored stories, you’re increasing the number of people who will learn about you through the actions of their friends.”

    That means it works quite like post promotion or at least can be used until you cross that magic number of 400.

    What Do Sponsored Stories Do?
    Now unlike promoted posts that makes the post show higher in news streams of friends and friends of friends. Sponsored Stories shows activities in the news feed. You can choose what activities should be shown to friends of friends.
    E.g. If Ravi ‘Likes’ your page, his friends will see this activity higher up in their news feeds or in the right side column.

    I personally prefer sponsored stories to regular ads because

    1. The stories are genuine social proof of people interacting with your page
    2. You are targeting the right market by reaching out to friends of friends

    Sponsored Stories get created when someone

    • Likes your Page
    • Likes or comments on your Page’s post
    • RSVPs to your Page’s event
    • Votes on your Page’s question
    • Checks in to your place
    • Uses an app or plays your game
    • Likes or shares your website

    How to Set-up a Sponsored Story?
    Facebook seems to be showing different people different types of ad creation screens. If you are not seeing the same screen as below, Click Here to see instructions for the second set of screens.

    1. Got to https://www.facebook.com/ads/create/
    2. Choose your page, app or event.
    3. Click on the option to promote a specific post.
    4. Choose the post to be promoted.
    5. Select the option for people to see stories about their friends.
    6. Choose you audience based on country, city, age, gender, interests and connections (select the ‘not connected’ option).
    7. Make sure your page shows in the Friends of Connections field.
    8. In the Objective section select people who are most likely to click on my ad or sponsored story.
    9. Ad your account details, campaign name, campaign budget per day or lifetime.
    10. Review your ad.
    11. Place the order.

    You can monitor and manage you ad from the Ads Manager option in the left column of your Facebook Home page.

    Note: Due to Facebook’s Privacy Settings only the friends of the people who are already sharing their activity ‘on your page’ with their friends on Facebook can see Sponsored Stories about you.

    More about Sponsored Stories – https://www.facebook.com/help?page=154500071282557
    More about Promoted Posts – https://www.facebook.com/help/promote

    October 17, 2012   1 Comment

    Facebook Timeline for Pages goes Live Today

    The new Facebook Timeline for Pages goes live and becomes mandatory today. The New Timeline not only makes your business page on Facebook look different but also changes some of the ways you were using your page for marketing.

    There is so much that has been shared across blogs about Facebook Timeline for Pages that writing on the topic seems to cover nothing new. Here are a few blog posts you should check out for you Facebook Page.

    Learn About Facebook Pages

    Facebook Cheat Sheet: Sizes and Dimensions

    Facebook Timeline for Business Pages – 21 Key Points To Know by Mari Smith

    Facebook Timeline for Pages – Frequently Asked Questions by Tim Ware on the HyperArts Blog

    7 New Facebook Changes Impacting Businesses by Andrea Vahl on Social Media Examiner

    The Impact of Facebook Timeline for Brands [Study] by Simply Measured

    Eleven Ways Facebook Page Timelines Change Your Content Strategy by John Haydon on Social Media Today

    Did Facebook’s Timeline take you by surprise? Was you page updated and ready for Timeline? Are you using all the new features? And most importantly do you like the timeline for Pages?

    March 30, 2012   No Comments

    How To Add a Facebook Badge to Your WordPress Blog

    Its been a while since I took a look at the badges Facebook offers and voila! I find some new ones that could be very helpful. I’m going to explore more of them in future but for now I’m going to talk about Facebook Page Badges.

    I found two types of Page Badges. The first is available only to owners and admins but the second is available to all, so you can get it for any page you want.


    You can get the standard one Here.


    Or you can get the Social Like Box Plugin

    1. After you’ve chosen the kind of badge you want, you need to get the code for the page. For the Standard Page Badge select the “Other” option in blog type and copy the code. For the Social Plugin, select the options you want in your plugin (you will see the preview change) and then click on Get Code. Select the IFRAME option in the pop-up and copy the code.

    2. Go to the Widgets section in your WordPress blog. The Widgets option is in the Left Column under Appearance on your WordPress Dashboard.

    3. Based on your Blog Template you will see your Sidebars listed on the right of the page. I have three hence they are listed as Sidebar 1, Sidebar 2 and Sidebar 3.

    4. Choose which sidebar you want the badge to show in.

    5. Now drag the TEXT widget into the Sidebar and paste the code into the TEXT dropdown. (You can use a few HTML codes to create space between plugins and to add comments).

    6. Click the Save option in the Dropdown and you’re done. Now check the widget on your blog to make sure it’s showing as you’d like it to, else change the options you selected and replace the code with the new code generated (only for social plugin).

    And voila, you have a badge on your blog. I’ve added Chenthil’s Photography Page Badge to my blog. Like it? Please ‘Like’ the page too 😀

    January 12, 2012   No Comments

    Project Facebook Timeline: Why & How To Get Timeline for your Facebook Profile

    A friend moved his Facebook profile to the new Timeline and I liked what I saw and thought why not? So, what’s so great about Timeline and why should you switch.

    Timeline offers you a way to navigate though someone’s life. You can go back to when they were born, went to college, dated, married, had kids, etc. It’s a great way to skim though the highlights of friend’s life.

    Imagine you found a friend from college 10 years after passing out. It’s a thrill to find old friends on Facebook and I’m always on the lookout but when I do find them it seems like there has been such a gap in who they are now and whom I knew. Timeline’s great for that. I can scroll back in time and see the highlights of what my friend has been up to in the last 10 years; I like that idea.

    Like a lot of Facebook ideas, Timeline will take sometime to get used to but after a while you’d be wondering how you lived without it. Its one of those things I like and don’t like about Facebook. Mark seems to know what I need better than I do – that’s a bit rattling.

    You should get Timeline if you’d like friends to be able to see the highlights of you life. It’s a nice way to tell the story of your life and share those high points.
    So how do you get Timeline and what do you need to do to set it up?

    Timeline is still a choice but soon it will be rolled out for everyone whether you want it or not. I recommend getting it early, that way you have more time to play with it and set it up.

    When you choose to use Timeline, note that there is no going back. You cannot disable it, so think before you hit the Get Timeline button.

    To get Timeline for your Facebook account click here.

    Aside: If you want to remember what your Facebook profile looked like before Timeline, remember to take screenshots before clicking the button. Here’s how my Profile looked before Timeline. :)

    Now that you’ve enabled Timeline, you need to know that it is visible only to you for the next 7 days. Facebook gives you 7 days to set up Timeline the way you want it to look before its published and visible to friends and everyone else (based on your Privacy Settings).

    Here’s are things to do in the next 7 days.

    1. Add a Cover Image to your profile. This is different from your profile picture and is a great way to say something about yourself. This image can be changed and edited over time as your life story progresses.

    My husband and 3 dogs are a big part of my life and say so much about me.

    2. Update your profile information. Add in work details, school details, etc. It makes finding you easier (assuming you want to be found :D)

    3. Now the most important job to be done; also the one that takes the most amount of time. Go though your Timeline and remove the posts and status messages you don’t want shown in the Timeline. You don’t need to delete them, just hide them.

    At the top-right-hand corner of each post you will find a little settings button when you mouse-over the post. Click the button and choose your option.

    You can either scroll down the Timeline to go through posts or go to the Activity Log from your Profile page (the button shows just below your Cover image) to do your house keeping.

    4. If you’ve cleared up your Timeline before the 7-day deadline, you can go ahead and publish it to make it public or just wait for it to be published after 7 days.

    5. Last but not the least – remember that the house keeping you did isn’t a one-time activity. It’s an ongoing job. You should come back from time to time and clear up posts you don’t want seen.

    Here’s what my Timeline looks like.

    Have you got Timeline for your Facebook Profile? What do you think about it? Like it?

    January 3, 2012   No Comments

    How to Comment With Your Personal Profile on Your Facebook Page

    There are times when you want to comment on your Facebook page as yourself but usually as an admin the comment will show up with the page photo and name. This isn’t great when you want to start or create a conversation. (Of course this also depends on the settings you have selected for the page.) Here’s an example of two ways to comment on a page.

    However you can swap between settings to make comments on a page both as a page and as yourself. Here’s a quick tutorial on how to comment with your personal profile on a Facebook page.

    1. Click on the ‘Edit Page’ option (top right corner).
    2. Click on the ‘Your Settings’ option (left column).
    3. Remove the check mark from the ‘Posting Preferences’ option.
    4. Click on the ‘Save Changes’ option.
    5. Return to the page by clicking on ‘View Page’.

    After you have made your comment as yourself, follow the above steps again, only this time add a check mark to the ‘Posting Preferences’ option and Save Changes.

    You can now create a conversation on your page – something like this :)

    Special Note: Thank you to Tarunjeet of Nucleus India for asking me about this at the HEN India Social Media Strategy session. Hope you find this helpful Tarunjeet :)

    December 5, 2011   No Comments

    Why Small Businesses and Entrepreneurs Must Use Social Media

    A couple of days back I received some Marketing Charts from HubSpot. Here are some stats I found very useful for small businesses and entrepreneurs to know. Keep in mind that most of these numbers are from U.S. web users but with the internet aren’t you selling/offering services to the world? :) (and India is headed here in the future so better start early!)

    • Social media site users spend an average of 5.4 hours a month engaged in networking sites.
    • 53.5 billion minutes per month spent on Facebook
    • The average Facebook user spent seven hours, 46 minutes on the site monthly
    • 734.2 million unique visitors to Facebook.com globally in June 2011, an increase of 33% from the previous year. Twitter.com comes second reaching 144.4 million visitors (up 56%). LinkedIn.com is fourth with more than 84 million visitors
    • Facebook, has an average monthly audience of more than 140 million vs its nearest competitor Blogger with 50 million. That means Facebook reaches 70% of active internet users.
    • From 9% of US market share of visits, Facebook has now reached about 65%. YouTube has gone from 9% to 20% and is steadily climbing. Twitter and LinkedIn seem to be staying constant at 2 to 3%.
    • Globally Europe leads in the average hours spent on social networking sites by 38.1%. N. America has 21.4% and Asia-Pacific has 16.5%.
    • According to the 2011 American Customer Satisfaction Index Facebook scores the lowest satisfaction score. Google on the other-hand was one of the highest scoring companies.
    • In just one week, Google+ went from ranking as 54th most visited site to 8th place.
    • Women make up majority of visitors to social networks, and people aged between 18-34 have the highest concentration of visitors among age groups.
    • Mobile users accessing social networks on the phone in the older generation (+55) have doubled since last year.
    • 41% of both video and search ad viewers have taken some type of action from an, while only 28% of social media ad viewers were inspired to act.
    • 63% of Facebook users what something in return when ‘Like’ing a page.
    • 80% of social network users prefer to connect to brands via Facebook.
    • 6 in 10 online shoppers say user-generated customer product reviews have a good impact on their buying behavior
    • An average of 29%, that’s 3 of 10 consumers seek buying advice.

    That’s a lot of numbers but it’s clear that for now Facebook cannot be ignored. Customers are talking and connecting on Facebook and companies need to be there engaging with them or they will be missing out! YouTube and videos are a great way to engage with your audience and its steadily growing in usage. Not to be left out is Google+. I’d like to see how it fares a year from now; instinct says it’s just gonna keep climbing the usage charts – so get your Google+ Corporate Page Now!

    You can download the entire report at Hubspot.

    November 23, 2011   No Comments