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Posts from — March 2010

Review: Conducting Twitter Contests by Tony Eldridge

[This post has been posted on the BookBuzzr blog too! For those who may not know I am a Social Media Marketer. I also represent BookBuzzr as the Author Community Manager.]

Phew! I’ve just gone through Tony Eldridge’s Conducting Twitter Contests and first reaction; Wow!

It’s been a quick skim but I already know that I’m going to go back for more. Tony has used a novel way to present his topic; he uses text and video so, you can read; absorb, and then watch and reinforce.

In this course Tony covers –

• Selecting the audience
• Planning a contest
• Pre-contest promotion
• Selecting prizes and setting rules
• Creating a tracking system and contest page
• Launching the contest and promoting it
• Contest end

Saying his course is about Twitter Contests would be limiting it! The course has nuggets of information that will benefit your outcome of twitter even without conducting a contest.

Summation – Tony Eldridge’s Conducting Twitter Contests is a must read for anyone planning a twitter contest!

Read more about Conducting Twitter Contests and order here. Tony Eldridge is a noted Book Marketer; creator of the Marketing Tips for Authors blog and has a free Video Marketing Tips For Authors newsletter. Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.”

March 26, 2010   2 Comments

How Grabbon uses Social Influence Marketing

While checking out Facebook today I noticed an ad for Grabbon (facebook ads are definitely getting better). Curious about the deals they are offering in Bangalore, I decided to check it out.

The How Grabbon Works Page says “Grabbon’s mission is to help you find awesome things to do around your city without emptying out your wallet. Leave it to us to find exciting things to do and see amazing discounts off the original price.”

Grabbon seems to have some good deals to offer especially for food. But getting the deal isn’t as straight forward as it seems and therein lies it power.

So let’s break that down – Grabbon offers an exclusive deal every day. If you like the deal you book it by paying a small token amount. However doing this does not mean you get the deal. The deal has a minimum requirement of bookings and only if that requirement is met will you get your coupon. If the minimum number is not reached your amount is refunded.

The key to Grabbon’s success will lie in this minimum requirement. Imagine that they are offering a deal that you really want and that deal requires 10 bookings. At this point, at some level, Grabbon and you have the same need (10 bookings). To get your deal you will pass the information onto your friends and influence them to buy it too. This is where the message goes viral.

Grabbon’s deals are an excellent example of social influence marketing. Everyone benefits, it’s a win-win – the restaurant gets a lot of mentions, Grabbon the traffic and you the coupon.

Have you seen any examples like it? What do you think of Social Influence Marketing? Have you noticed it in your day-to-day life?

March 11, 2010   2 Comments