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Posts from — July 2011

Why you nead a Facebook Page even if you’re not Marketing on Facebook

Social Network URL’s and ID’s are like real estate, if you do not grab the best quickly, you may not get it again. That means that if you have a brand name that you use as your handle across sites, you want to try and get that on all sites before someone else does.

I keep an eye out for new networking sites; when a new one pops up I register myself there and make a note of it on an excel sheet. That way I know all networks I belong to at all times. I may not be active on the network if it’s fairly new with very little activity until I’m clear about the approach and benefit of the network. But registering early ensures I get the ID or Handle I want. Now if the network booms overnight I can get active there with a Handle of my choice and not something I compromised on.

Remember the launch of Facebook Vanity URL’s? On the day announced on Facebook there was a mad rush to get them. Some of course didn’t know about it or just didn’t see the rush; they did get a URL but maybe not of their choice. At that time if I wanted my URL to read ‘Fatema’ I would have had to be really lucky; there are a lot of Fatema’s out there. I was there on time and had checked for it, but it wasn’t available.

On the other hand Chethil got his name as his URL. To his benefit Chethil is not the common spelling for his name and other Chethil’s seemed unaware of the URL availably.

This means if your name or brand is very unique, you could get lucky when you finally get to the site. But why take chances?

I use ‘freya3377’ as my ID or Handle across sites. It has benefits – its unique; and it starts conversations. Almost everyone wants to know what 3377 stands for – it’s my RX100’s number 😀 So my Handle says a lot about me, my name and that I’m a biker & traveller at heart. Do you have a unique Handle?

Over the weekend I got talking to my cousin about Facebook Pages and his Sports Management Company – Go Sports Foundation. The outcome was great, I realised I didn’t have a Facebook page either (how can I advise then!) and I hadn’t grabbed that URL on Facebook.

So here’s how I created my page in 10 steps –

1. Goto the Create Page on Facebook –

2. You should now see a page like this.

You have to choose the type of page you want from 6 types available currently. (On last check this was open to editing later). Choosing the right category is important as your Info tab is based largely on this choice.

  • Local Business or Place: If you’re a local business or place like a shop, store, etc. This is a good choice as people will be able to Check-in on your page too.
  • Company, Organization, or Institution:  Its clear, isn’t it? 🙂
  • Brand or Product: Once choosen you will have further sub-catgories.
  • Artist, Band or Public Figure: Artist’s (not for painters) and Celebrities!
  • Entertainment: If your page is about entertainment.
  • Cause or Community: Thats clear again 🙂

As you click on each box you will be given more option. Choose the most appropriate one for you and fill in the details.

3. Select an image for your page based on what your page is about. If its a brand, put your logo here; or if its an author page, put your photo.

4. On the ‘Get Fans’ page you can choose to tell friends about the page or just un-check all and continue of you don’t want to talk about the page yet.

5. Add a little bit about you on the ‘Basic Info’ page.

6. Your page is now set-up with basics. You can now add to your page, edit the page and make changes to your details, etc. Or you can just leave it as is, if you don’t intend to use it.

7. I suggest looking around and making sure all your details are correct.  Click on the ‘Edit Page’ button at the right-top corner.

8. Scroll through the Edit Section on the left of the page and add any details you want to. Most of it is not compulsory so you can ignore some fields.

9. On the ‘Basic Information’ page you can change the page category and add more information about yourself and your brand.

Note: Earlier were given only 6 choices of page but when you edit the page; these options will be listed differently.

There are a lot of options not available in combination. So as an author, you can choose ‘Book & Magazines’ first and in the second drop-down you can choose ‘Author’. Or if your page is about your book, then choose ‘Book’. You can also choose ‘Author’ in the ‘People’ section.

Try out options and see what works best for you.

10. I’ve made a few edits and even put up a wall post.

All that’s left now is to ask friends to ‘Like’ my page so I can get 25 Likes. With 25 Likes I will be able to get my own Vanity URL on Facebook here –

Remember: You can choose a URL only once right now (not editable), so think about it before making your choice!

Please ‘Like’ button below to Like my Page and help me get my URL : )

July 29, 2011   No Comments

Android Apps I use Everyday

About six months ago I got my first Android phone the Samsung Galaxy 3 and it changed the way I used my phone. I had used smart phones before this but the Android just made everything so simple. It wasn’t long before I moved onto the Android Nexus One. With a little bit of initial hard work to set-up the phone you have a little buddy who does almost all you need (just wish there was an app to wash vessels :D)

Here are a few work and fun apps I have come to love; starting with the ones from Google.


If you have set-up up your Gmail account right with Labels and Filters, email on the go becomes so easy. Set-up your contacts well on Gmail; this takes time but once done you know that you will never lose it. You may lose your phone but never your data; to me this is the best part of the Android. All your data is on the cloud so you can feel free to lose your phone 😀

Setting up your contacts has other benefits as the phone can then sync with Gmail, Facebook and Twitter to give you photos and updates from them in the contacts list.

Google offers other apps too like Calendar which syncs with your Google calendar, which in turn can sync with your Outlook Calendar. (Mobile GA) Google Analytics on the go, the recent Google Reader which does a neat job with RSS feeds. Google Latitude to map and track your friends and Google Sky Map for those nights when you’re camping out.


Mobile GA

Google Reader

Google Sky Maps


If you use Hootsuite for Twitter, the app does a great job of syncing with the online version and staying updated. Though I have had issues with scheduling updates on the phone, I like the amount of options and data it provides from twitter. The app recreates most of the online experience and hence makes transition between computer and phone very easy.



Hootsuite has always been my first choice but Seemic’s latest update has given me second thoughts. If you have a Facebook Page (not Facebook Profile) the Facebook app is no great help as it does not offer page access. However Seemic now supports Facebook in a way that gives access to Pages. The interface is clean and easy to navigate. Now you can follow conversations on your page and even leave comments without breaking a sweat.

The Seesmic app also now allows multiple widgets so you can get updates from more than one social account on your home screen. Seesmic seems to be supporting the most number of social networks currently.



For personal use this app is great. With each update it seems to get cleaner and better. You can view news feed, photos, friends, groups, messages and even chat. But if you are marketing on Facebook with Pages, this app is limiting and does not offer access to pages.

Evernote is a neat app to keep all your notes together. You can also copy paste from the internet onto Evernote on your computer and the app will sync with it. I find it great when I need to be away from the computer in the kitchen and still access the recipe I found online.


TM World

If you work with more than one time zone, this is a neat app. You can make your own list of time zones to show and use the time converter option to see times in different time zones simultaneously. It also has a home screen widget.

TM World

GetGlue & Foursquare

Foursquare is a location based social network. You can check-in to places and broadcast it so your friends know what you’re upto. If you’re someone who moves around a lot you’ll have fun with this app. You can collect badges and mayorships by checking-in. Some places like Coffee Day even offer specials to their Mayors.


GetGlue is an interest based network. I have started to prefer it to Foursquare because I don’t go out that much and I’m bored of being the Mayor of our Local JustBooks Library. GetGlue lets me check-in to movies, shows, music, books, video games and even topics I’m thinking of currently. With it I can connect with people of similar interests a lot more via ratings and comments.


Astrid & Producteev

Producteev from Google is an excellent task manager and it syncs well with Astrid on the phone to give you lists and reminders on the go.


These are some of the apps I use everyday. What apps do you recommend? What do you use?

July 15, 2011   No Comments